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Content
Downloadable Content
Media In Focus
By Les Binet and Peter Field
Media In Focus
Does mass marketing still work or is tight targeting the most efficient approach? Is unpaid making paid media redundant?
The report also investigates the broader issues of budgeting, planning and reporting, ROMI and measurement strategy.
Mind the Gap
By Ebiquity
Mind The Gap
Mind the Gap examines video advertising reach in the age of increasing media fragmentation
The report combines audience measurement data from AudienceProject and BARB data, deriving insights from 15 campaigns run by five large advertisers in 2019.
Agency Services Agreement
ANA Master Template
Agency Services Agreement
The suggested terms in this template are not intended to represent the only methodology to address a relationship between an advertiser and its media buying agency.
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