An effective process review should scrutinise the end-to-end client to agency, or client to vendor process, from briefing through to post campaign analysis and reporting. 

 

Our service examines every link in the chain to identify weaknesses that have the potential to restrict optimal marketing process from being executed. Once a weakness has been identified, solutions are offered, which when adopted will noticeably improve the service you the client receive from their agency/vendor, and increase client/agency accountability, effectiveness and efficiency.

 

Capability assessments take this one step further by adding a deeper understanding of the skills required to deliver your activity successfully, compared to those allocated to your account -

 

In many instances agency cost savings result in a lower allocation of FTEs than is required to deliver your work efficiently, and/or under trained and inexperienced support managing your business.

 

Lastly, the quality of any business relationship is only as good as the contract which holds it all together. As with any industry Marketing has many technical and trading nuances which should be recognised in your client - agency contract. Without the right definitions, terms and industry clauses you are not properly protected from unscrupulous and sometimes borderline illegal practices which will (unbeknownst to you) have an impact on every level of your account; from vendor selection and pricing to what is executed and reported.